Actually, it's officially a "desktop video device" -- a moniker that didn't impress Yankee Group analyst Zeus Kerravala. "For such a cool device, I'm not sure Avaya could have found a name that was more lame than that," he said in a blog post.
Avaya isn't terribly concerned by the nomenclature debate, according to a spokeswoman. That's because calling the 11.6-in. touchscreen device the "Flare" puts the focus on the user interface, which is just what Avaya wants. (That interface, by the way, is formally known as the Avaya Flare Experience.)
Why emphasize the interface? To "give the form factor a back seat," the spokeswoman explained.
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